A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition of a brand or entity. It is a crucial element of branding, serving as the visual representation of a company's identity and values. Logos can be purely graphic (symbols/icons) or include the name of the organization (logotypes/word-marks)..
Logos play a significant role in creating a memorable brand image. They are often the first point of contact between a company and its potential customers. A well-designed logo can convey a brand's message, evoke emotions, and establish a sense of trust and professionalism. For instance, the simplicity and elegance of Apple's logo reflect its focus on innovation and user-friendly design.
A good logo is distinctive, appropriate, practical, and simple in form. It should be versatile and able to work across various media and applications. Key elements include:
Creating a logo involves several key steps to ensure it effectively represents a brand. Here's a detailed writeup of the logo design process: